You can have loved ones, chickens, dogs and hundreds of trees that need taking care of. You can have several email addresses, social media profiles, irons in the fire, and one of everything Apple sells. There are always people with more distractions.
Becoming a blip on their radar isn’t getting easier.
Launched on July 4, 2020 to market commercial gold standard novel disinfection solutions, One Day Safety was created to protect and serve.
Partner
One Day Safety
Roles
Brand Development
eCommerce
Integrated Marketing
Direct Sales
A SHIELD IMPLIES PROTECTION
Logo icons can communicate or imply meaning all on their own. When you can’t spend millions to put a swoosh in front of millions, meaningful logo design helps.
When COVID-19 hit, One Day Safety set out to help. The company soon set its focus on offering patented clean air machines proven to actually mitigate the problem.
The technology’s inventors, former high-ranking USAF officers that came out of retirement, asked the company to bring their proprietary solutions to our front lines first.
Key Insight
A shield design kin to the logo icon every public safety department uses relays the message: we exist to protect and serve.
The Delivery
Vehicle graphics were used to make prospect departments wonder who was visiting. Window clings were used to create the same effect for businesses that Brinks Home Security front yard signs once did for homeowners.
The Strategy
The shield logo icon was cleverly and strategically used to create intrigue, command attention and build awareness.
How It Hit
Fire and Police Department chiefs answered cold calls at a staggering rate. New prospects who had seen the shield proudly displayed on the front windows of customers’ businesses called to learn more.
Enterprise Ecommerce Platform Company (EEPC) built a better mousetrap and desired a breakthrough way to gain attention for their uber capable ecommerce unicorn.
Partner
EEPC
Roles
Strategic Positioning
Brand Development
Guerilla B2B Direct Mail
Integrated Marketing
A KEY BECAME THE KEY
Ecommerce solutions that claim never to tie the hands of users are like endless buoys in a sea of sameness. An actual key was the key to breaking through.
Enterprise ecommerce is a fiercely competitive space. Although the options available may seem endless, companies only want solutions that give them the most flexibility and control for the long haul.
When an internal IT department decided they never wanted to be unable to access the code they needed to evolve because it’s locked away in a black box, they built a better solution and then launched a company to offer it to others.
Key Insight
A universal truth applies for companies searching for a new enterprise ecommerce platform: everyone wants to be in control of their future.
The Delivery
When chasing B2B customer prospects it’s common for marketers to know the exact people messages must reach. A standout premium direct mail campaign in an era that refers to the medium as snail mail caught targets off guard.
The Strategy
We keyed in on and put the brand’s promise into words: we enable boundless growth. But it’s a claim that’s often made, so it became critical to do it different.
How It Hit
A webinar invite that came in a black box containing a handcuff key on a logoed keychain had shock value with targets. The intrigue created by a spot-on delivery of the brand’s promise attracted new prospects with every mailing.
Three mortgage industry top producers launched Premier Grilling to build outdoor kitchens when the housing bubble burst in 2008, but they hit a ceiling while growing the business and enlisted our help.
Partner
Premier Grilling
Roles
Brand Development
Events & Cooking Classes
eCommerce & Amazon
Integrated Marketing
EXPERTS AREN’T ALL TALK
After short exposure to the people behind Premier Grilling, we learned their passion was matched only by their extreme knowledge of the industry. It was time to share.
We immerse ourselves into the business of any client we partner with. When enlisted to build their ecommerce store we uncovered many opportunities to help catapult their business, so we did.
We reapplied a strategy our founder used to help Bell Helicopter achieve wild success in the commercial rotorcraft industry: when it comes to a significant purchase, people buy the company behind the product.
Key Insight
Passion often drives people to go to any length to do it better. This is how experts are born. Today, charlatans often far outnumber the genuine experts.
The Delivery
Cooking classes and events became brand central. Bringing in the most renowned chefs and pitmasters in the area to cook on the most advanced products in the industry worked hard to elevate the brand.
The Strategy
Demonstrating true expertise has more legs than any other message a brand can share. Putting expertise on display was the strategy for email, text and social media campaigns.
How It Hit
When customers saw others using the products with ease, their own hesitations to try melted away. In just three years, annual revenues jumped from $1.2 million to $20 million per year. Their retail footprint grew from one to four locations.
RECENT LOGO DESIGNS
Social media profile images are now smaller than the round end of a pencil eraser. Expectations are high for that amount of visual real estate.
