Thank you for the opportunity to share some of what we’ve blossomed. Putting this page together was a fun walk down memory lane.
(thanks for that, too!)
Bell Helicopter was leading their industry in every way possible without taking any credit for it. While introducing a sleek new commercial helicopter model, it became time to reintroduce the company while staking a claim for the position it had earned:
The leading edge in vertical lift.
a key became the key.
Ecommerce software is a fiercely competitive space. Although the platform options capable of supporting large enterprises are an endless list, companies desire a solution that allows them the most flexibility and control for the long haul.
When an internal IT department decided they never wanted to be unable to access the code they needed to evolve again, they built a better mousetrap, and then launched a brand to offer it to other companies.
A universal truth applies for companies searching for a new enterprise ecommerce platform: everyone wants to be in control of their future.
When chasing B2B customer prospects, we often know the exact title and name of those we must reach. A guerilla premium direct mail piece, followed by a series of integrated emails, caught the attention of key decision-makers in IT departments at large enterprises.
Being able to back it up with the solution they created, the brand’s promise became: we enable boundless growth. It’s a claim that’s made often in the industry, often falsely, so it became critical to create a bold, authentic way to break through the sea of sameness.
How It Hit
A brand teaser webinar invite that came in a black box containing a handcuff key on a logoed keychain had shock value with targets. The intrigue created by a standout delivery of the brand’s promise attracted new prospects with every mailing, and follow-up email.
After targets received the premium guerilla direct mail box containing webinar signup teaser, logoed keychain, and handcuff key, the campaign followed up with a series of emails to encourage free webinar signups.
The sense of urgency was dialed up with each new email message. A unique selection of opportunities to learn more about the company was included each time.
We enable boundless growth.
The FLOSS Dental franchise development website was crafted to create a compelling representation of the franchise company’s options and offerings.
A new experience in dental.
I’ve developed a knack for writing content that’s clear, concise, compelling (the 3 C’s!), on brand, and attractive to Google.
This short piece was written as the first blog entry when FLOSS introduced itself to the world again with a fresh new brand identity.
We handled marketing and promotional campaigns for Premier’s outdoor kitchen construction, retail product lines, and services. This in-store poster was created to promote their premium beef offering.
The outdoor kitchen experts.
FLOSS Dental prides itself on being part of a larger network that allows it to stay ahead of the pack in regard to the experience and services they provide. The brand promises an ‘always new’ experience, and offers new smiles in a day via an industry-leading dental implants process.
A NEW experience in dental.
The people that make up the world of BBQ all have a one-of-a-kind, flavorful personality. The retailer proved that craft BBQ at home is big business. When all the momentum started, they decided to brand their own line of seasonings. We captured the key players’ likenesses in a tasteful way.
The outdoor kitchen experts.
When Hollywood Casino opened its doors, they wanted guests to step into a bygone era with luxurious art deco accents and cues throughout. The guest services directory, hotel key cards, key card sleeves, door hangers and restaurant menus all fit the bill.