All work on this page was created for NAS Recruitment Innovation clients in 2022 and 2023. For each client I conducted a Discovery process, monitored all focus groups with employees and brand stakeholders, and created an Executive Summary and Creative Brief that served as the foundation for all creative work. Copy and concepts to establish each client’s Employment Brand came next. Then we created Brand Identity Standards, Career Websites and digital campaigns to successfully support the attraction of new talent to each organization.

Note: all images shown are stock/proposed art

creative concepts.

Darden’s family of restaurants features some of the most recognizable and successful brands in full-service dining — Olive Garden, LongHorn Steakhouse, Cheddar’s Scratch Kitchen, Yard House, The Capital Grille, Seasons 52, Bahama Breeze and Eddie V’s. We own and operate more than 1,850 restaurants and are proud to employ 180,000 team members, making us one of the 50 largest private employers in America. Together, we create memorable experiences for more than 400 million guests annually in hundreds of communities across North America.

Better Health Group is one of the leading national primary care platforms enabling providers to shift focus to value-based care. With a mission of Better Health, the Better Health Group umbrella includes the healthcare network brands Physician Partners and VIPcare. We provide the tools, insights, and processes to enable our partners to focus on care while increasing earnings. We offer 5-Star outcomes to more than 140,000 lives across eight states for Medicare Advantage, Medicare ACOs, Medicaid, and Commercial Insurance.

Today, In addition to land surveying and civil engineering, EMH&T offers planning and landscape architecture, transportation engineering, geographic information systems, environmental and cultural resources, construction services, infrastructure evaluation, urban design, and railroad engineering. EMH&T provides professional services to a range of markets, which include: Local, State and Federal Government; Commercial and Industrial; Higher Education and K-12; Healthcare; Hospitality; Railroad (Class 1, Regional, Local Line Haul and Switching/Terminal); Residential; Utilities and Energy.

FlightSafety International is the world’s premier professional aviation training company and supplier of flight simulators, visual systems and displays to commercial, government and military organizations. The company provides training for pilots, technicians and other aviation professionals from 167 countries and independent territories. FlightSafety operates the world’s largest fleet of advanced full-flight simulators at Learning Centers and training locations in the United States, Canada, France and the United Kingdom.


The world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print on demand, and other services for the publishing industry. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

Koch Foods is a leading food company and among the country’s largest integrated poultry processors. We are a U.S.-based, privately-held company, employing over 13,000 people. Our company’s heritage is in foodservice, national accounts, and most recently, in retail under the Koch Foods and Oven Cravers brands. Koch Foods is focused on innovation, continuous improvement and delivering our customers the highest-quality and best-tasting chicken products.

Phillips-Medisize brings decades of innovation to leading healthcare and life science companies to enable the development of groundbreaking solutions that help people live healthier, more productive lives. On average, the company commercializes 50 new products a year as the preferred product design, development and manufacturing partner for customers around the world. Molex is a global electronics leader committed to making the world a better, more connected place. With presence in more than 40 countries, Molex enables transformative technology innovation in the automotive, data center, industrial automation, healthcare, 5G, cloud and consumer device industries.

A community-based debt collection agency, providing services to midwest based Healthcare Providers for more than 35 years. The company was known as Regional Collection Services, recently acquired by Platinum Companies, and is going through a rebranding to Platinum Recovery. New ownership has brought with them a new, vibrant and supportive culture.

Quest Analytics believes the idea that Health insurance is a promise and that Health care is a promise kept. We help America’s health plans keep their promises by providing them with enterprise-wide network adequacy and directory accuracy solutions that streamline their workflow while saving their teams time and resources. We help 90% of all healthcare networks deliver differentiated member experiences, thereby impacting 90% of Americans’ ability to access quality healthcare.

For finished websites and more copy content, please visit the samples page.